The Future of Advertising – A Retrospective

This is cool

Elio from Rob Diaz on Vimeo. via Notcot.org

And could have made quite a serviceable advert for… iPods,… the track itself,… the guy who made it – it was all shot on a Nokia Cellphone so a great advert for that…

… but if I’d known it was an advert in advance, I wouldn’t be interested. I’m not interested in advertisements. They’re facile and manipulative. I’m only interested in what other people authentically think… and if they stop being authentic, then I stop trusting them. So here’s my thought for the day:

People in the advertising business, have no business being in the advertising business.

Anything that isn’t authentic, is rendered obsolete by anything that is… and here’s the thing with authenticity: It’s free. The Attention Economy values authenticity – which is damaged by money.

“Art, who’s responsibility it is to wake people up from the dream that they’re in, must remain distinct from that dream”

I think I’ll get that printed on a T-Shirt… sell them on Cafe-Press maybe.